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From the CEO
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Introduction
It was my pleasure and honour to join the MTN Zambia family in June 2009. Since then, I have been overwhelmed by the friendliness and openness of the Zambian people right through to members of the MTN family. There is also a perpetual sense of pride that is prevalent when our people discuss any aspect of MTN, be it our superior network quality, our products, our new MTN Maanu headquarters or our fast growing success.
MTN past and present
Telecel Zambia launched operations in September 1995 after being awarded a licence to operate a mobile network. MTN subsequently acquired Telecel in 2005, and MTN Zambia was then born. The investment and subsequent growth in Zambia have been nothing short of exponential: |
| Geographical Coverage |
<10% |
>35% |
| Population Coverage |
<40% |
>80% |
| Subscriber Numbers |
120,000 |
+900,000 |
| No. of Base Stations |
59 |
+475 |
| Investment |
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>USD 130 million |
| Connect Stores |
In 3 provinces |
In all 9 provinces |
| Products/Services |
GPRS |
Edge, internet, various VAS |
| Outlets |
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+3,000 |
| Staff |
130 |
+220 |
In a little over four years, coverage has doubled; subscribers have grown almost ten-fold; significant investments in infrastructure have been made, and staff count has almost doubled. Of significance, though, is that MTN Zambia ensures a high quality communications network is available for the Zambian people almost everywhere in the country.
In October 2009, MTN achieved the landmark 1 million subscriber count and has since shown significant growth.
MTN into the future
Our people
MTN Zambia’s success in the last five years would never have been possible without the selfless dedication and hard work of the team. To this end, going forward there will be an even higher focus on people development and talent management. We acknowledge that our strongest asset is not our quality network but rather the people who have built it.
MTN Zambia market presence
MTN continues to stand by its goal to ensure the availability of a quality network ‘everywhere you go’. To this end, there is increased focus in ensuring that the network coverage is increased. In line with the focus on coverage, we also endeavour to have our products available at almost every point of sale (POS) available in the country. Last year alone, our POS presence grew from 3,500 to over 10,500. We know that our product availability has improved substantially, but we believe that there is still a tremendous amount of work to be done.
Focus on innovation
MTN is pleased to have started the year 2010 with the launch of the much awaited and revolutionary ‘MTN Zone’ product. MTN Zone will demonstrate two critical aspects to the market:
- MTN cares enough for the people in Zambia to ensure that Mobile Telephony is made affordable and possible for every Zambian.
- MTN is at the leading edge of technological innovation. MTN Zone is a product which dynamically calculates usage on the network and, depending on this value, increases or decreases the discount accordingly; in some instances, our subscribers can be awarded up to 100% discount on their calls at sites with little or no utilisation.
Going forward, we believe that there is an opportunity to lead our subscribers into the next era of mobile communications, as we focus on innovative data products, high-speed mobile broadband across the country and world-class value added services.
MTN and our corporate social responsibility
MTN continues to add value to communities from a corporate social responsibility perspective: we will continue to invest back into communities during 2010. As an organisation, we aim at empowering as many Zambian people through our connect store partnerships.
MTN and the 2010 World Cup
As the official sponsor of the 2010 FIFA World Cup™, MTN is proud to be part of this historic event. We will endeavour to bring the World Cup to Zambia through exciting prize giveaways. MTN is confident that people around the country will be part of this historic celebration. |
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