Corporate Social Responsibility

Y’ello Care

As a dedicated corporate citizen, MTN takes its corporate social responsibility seriously and works hard to give back to the community. In the world of MTN, this is called Y'ello Care, and each year, the company has 31 Days of Y'ello Care in which all employees contribute their finances and their time to ensure that MTN meets its goal of adding value to the lives of the communities in which it works.

MTN is taking social responsibility as seriously as expected from a leading company in Zambia. Highlights of the 2010 programme, that took place in June 2010, include several projects that ensure sustainability and acts as a catalyst for growth and stability within the communities.

During the 2010 21 Days of Y'ello Care, MTN Zambia focussed on assisting numerous projects including the displaced flood victims living at the Independence Stadium Campsite in Lusaka, Twatasha Basic School and Kampemba Basic School in Kitwe; Namumu Orphanage in Siavonga and finally donated to the Namwala Interschool tournament in the Southern Province.

United Against Malaria (UAM)

In line with the Kick Out Malaria campaign, MTN Zambia partnered with UAM, the Ministry of Health and Zambia Red Cross Society with a focus on donating insecticide treated nets to the residents of the Independence Stadium Campsite. MTNers also cleared the surroundings of the campsite and fumigated the area to help eradicate the disease.

In Kitwe, our MTNers donated nets and assisted in testing residents for malaria through the office of the District Health Officer. In Siavonga, Nets were donated to the orphans of Namumu Orphanage.

Our campaign had a very success impact on the communities because of the high mosquito infestations experienced and the potential to reduce malaria associated deaths.

1Goal: Education For All

Our 1Goal campaign involved erecting a temporal classroom to accommodate 140 vulnerable children who attended nursery school at the Independence Stadium Campsite. MTNers also donated benches, books, writing tools and teaching aids.

In Kitwe, our volunteers assisted in cleaning the premises of Twatasha Basic School and donated uniforms and books to the vulnerable children in the school.

As the official sponsor of the 2010 FIFA World Cup, MTNers ensured that the football fever spread to all the people involved in our projects. The MTN 8 Street Soccer was also used to increase the football fever in Lusaka, Kitwe, Ndola and Livingstone with footballs, trophies and MTN branded merchandise donated.

In 2010, a total of 5,278 people benefited from our campaign. Through this kind of community based service we are able to make a meaningful contribution in the communities in which we operate.

Traditional Ceremonies

As a testimony of MTN's commitment towards promoting arts and culture, the company supported various cultural ceremonies around the country during 2010. The traditional ceremonies that have benefitted from MTN Zambia's support are: N'cwala, Kuomboka, Likumbi Lya Mize, Mutomboko, Ukusefya Pa'ngwena, Chisemwa Cha Lunda, Kulamba Kubwalo, Chibwela Kumushi and Chikwela Makumbi.